A great article in the publication Machine Design, featuring our Holographic Telepresence technology. Journalist Rehana Begg speaks with our CEO Larry O’Reilly about how our hologram technology is carving out a growing niche and solving “the problem of getting subject matter experts to meetings they couldn’t get to otherwise.”
We’re excited to share that WestJet’s Christmas Miracle: To Give Or Receive Campaign has been selected for a Shorty Award under the category Long Form Video, Storytelling. The campaign was produced by WestJet, Studio M, ARHT Media & Unified Content.
For eight years WestJet has been delivering a holiday season video intended to spread the joy of the holidays throughout their guests. This year, WestJet decided that instead of them deciding who gets what, and who goes where or who gets reunited with whom, they would leave the decision to their guests. During a pop-up event at the Evergreen Brickworks in Toronto, WestJet invited a few of their guests to enter a giant tent in the shape of a Santa hat where they were greeted by live holograms of Santa Claus and Ebeniza Scrooge, the lone descendant of the infamous Ebenezer Scrooge.
ARHT Media helped deploy these holograms using our Holographic Telepresence technology and holographic display staging expertise.
Check out the video below to see how our holograms helped guests decide what to do with their gifts. Either to keep the gift for themselves or give it away to someone who could use it.
Key features of the campaign included a pop-up activation, holograms and a Christmas Miracle Online Hub microsite to help share information about the campaign as well as record donations and social content the campaign generated. Alongside this was a strong social media push that included a series of teaser videos, a social media contest and a hero video launch.
Videos that were released on social media reached over 104.8M media impressions and generated over 7.4M video views.
Moreover, with the 2019 campaign specifically designed to drive social engagements, it helped generate over 21.1M impressions on social media primarily through the use of hashtags on Twitter and Facebook. As well as gained a 92% positive sentiment online with many commenting that this was the best WestJet Christmas Miracle to date.
Results for the Shorty Awards will be announced on May 12, 2020.
For more information please visit the campaign entry page on the Shorty Awards website by clicking here.
The team at ARHT Media would like to extend our thanks and appreciation to WestJet, Studio M and Unified Content for selecting our technology for this project and including us in this truly awesome campaign!
Coverage of our company and technology by Radio Canada International. Journalist Marc Montgomery writes about how ARHT Media’s Holographic Telepresence technology has found a novel and very practical use for holograms.
With the rise of multinational corporations and the growing number of international conferences, Holographic Telepresence is quickly becoming a more efficient and sustainable way to send executives and experts half-way around the world without having them use costly and time-consuming air travel for meetings that often only require a few hours of their time.
Check out the latest article in the Toronto Star highlighting our Holographic Telepresence technology and its ability to bring people from global offices around the world together for face-to-face meetings as holograms.
We reflect back to last year to see how our Holographic Telepresence technology helped avoid a great deal of Carbon Emissions for our clients.
Through the use of our Hologram technology, people can help eliminate time and geography and reduce their carbon footprint by choosing not to fly to their next meeting or event, and rather appear as a lifelike hologram complete with the ability to see and speak with their audience, just like if they were present in the room.
Have a look at our infographic to learn more!
A new retail concept that recently launched in Toronto is proving how holograms can be paramount to helping attract more customers to your retail store.
With shopping behaviour steadily changing over the years and many customers now opting for different ways to shop, the nature of traditional brick and mortar retail stores is seeing a shift.
Many retailers are transforming their space to take them beyond the typical store with just goods to sell, into more experience-based concepts complete with dedicated areas for regular experiential activations, product demos and novel innovations to have customers engage with a company’s brand.
As it turns out, holograms can be a good choice for this sort of interaction and offer a truly unique and customized option for retailers to constantly create a way to attract more people through their doors, engaging them in a memorable manner that can resonate for some time to come.
By deploying ARHT Media’s lifelike holograms, retailers can really enhance their brand’s experience and deliver a lasting impact with their customers through interactive retail displays that offer a fresh and future-forward way to connect a brand with its consumers.
The possibilities are endless. Bring celebrities, influencers, brand ambassadors and product knowledge experts live, or pre-recorded, to storefronts around the globe. The sense of presence creates an experience that is very personal and real. Integrate holographic imagery and graphics and bring storytelling to an unprecedented level.
One of Canada’s leading communications and media companies has realized exactly this. They are currently using ARHT Media’s Hologram Technology to create an innovative way to demonstrate the upcoming rollout of their 5G wireless network, through a personalized on-demand holographic concert experience specifically created to showcase the future of 5G technology through music.
With the help of entertainment powerhouse Live Nation, the company has brought recording artist Tyler Shaw to their customers in-store as a hologram. Using a customized holographic display created by ARHT they are able to showcase an interactive and personalized concert experience where customers are able to select from a series of songs instantly triggering an on-demand performance of the song by Shaw’s hologram.
The immersive and lifelike nature of the hologram makes it feel like Tyler Shaw is present in the room singing directly to you, creating your very own personalized concert and leaving customers with a memorable experience that resonates the innovative nature of the company’s brand.
ARHT’s holographic telepresence technology allows for the Capture, Transmission and Display of high-quality live and pre-recorded holographic content at great value when compared to other similar technologies. The entire solution is quite easy to integrate and by using ARHT’s patented broadcast server, ARHT can transmit holograms over virtually any broadband high-speed network. Add to that, the upcoming advances in 5G wireless networks, this capability is increased by even faster wireless data transmissions. Making it possible to display holograms in even more places and for even more applications.
Interested in ARHT Media’s Hologram Technology?
To learn more about how ARHT Media can help transform the retail experience for your brand. Or to learn about how ARHT can help you bring live holographic speakers to your next event get in touch with us to learn more and to book a demo.