Toronto, ON – ARHT Media Inc. (“ARHT”) (TSX-V:ART OTCQB:ARHTF) today announced the first of its campaigns with Klick Health, the world’s largest independent health agency, as part of their strategic alliance.
In their first implementation in healthcare, holograms were on display at the Klick Ideas Exchange in Philadelphia yesterday. Larry King, entertainment heavyweight and talk show host, appeared as a HumaGram at the event which brought together some of the biggest thinkers in health and business with the nation’s leading pharma and biotech CEOs to explore how emerging technologies and data can radically change the way health care is delivered and how health care companies work.
“The event brings together those at the intersection of health, technology and creativity and offered the perfect space for us to showcase our HumaGrams™, which are top-of-the-range human holograms, and their delivery of healthcare content,” said Paul Duffy, CEO of ARHT Media Inc.
Through this technology from ARHT, big leaps can be taken in what the industry refers to as ‘Key Opinion Leader’ events and Plan of Action meetings. These are industry events led by prominent thought leaders in the space, intended to share knowledge and provide endorsements for particular healthcare solutions. These leaders are often overcommitted and with the option of ARHT’s HumaGrams, the constraints of time and geography are lifted. As HumaGrams, Key Opinion Leaders can interact with people just like they would face-to-face, alongside interactive visual aids to augment the experience. They can now attend multiple speaking engagements, across different countries, at the same time, either live or pre-recorded in what ARHT calls ‘holo porting’. Holo porting is similar to simulcasting but gives participants a rich, fully interactive experience that feels the same as having a hologram physically present as a human.
The innovative technology was featured on CNBC, as part of the coverage of the event.
As the partnership with Klick continues, ARHT said they would facilitate the showcasing of high-impact content at healthcare speaking engagements, medical conferences and other pharmaceutical and biotechnology events. This will be done on three levels; the first will involve 3D displays that will enhance visual aids, making for creative and interactive content. The second will present HumaGrams, like the one facilitated for the first deployment at MUSE Ideas Exchange by Larry King. HumaGrams open up multiple possibilities and support the concept of bringing scale to the speakers market within healthcare. Thirdly, ARHT will collect proximity marketing data through a full suite of proximity analytics that come with their holographic solutions. This provides insights including the number of people who saw the content and details on engagement, among many other possible metrics.
Paul Duffy added, “Klick Ideas Exchange allowed us to apply our technology in a way that will inspire the C-suite to think about scale, interactivity and engagement. We are excited we were able to showcase our holographic prowess, including Larry King, as well as open minds to possibilities with proximity marketing data. This was such an inspirational platform to launch our first campaign with Klick Health, with plans to deliver many more in the future.”
Klick Ideas Exchange focused on some of the most important and provocative topics expected to affect pharmaceutical development and health care delivery in the coming years. Subjects covered included the changing complexion of reimbursement, evolving roles of the FDA, increasing role of technology in medical care and clinical development, and developing innovative medicines in an era of increasing cost-sensitivity and conflict of interest concerns. Speakers included Drs. Eric Topol, Ezekiel Emanuel, and Daniel Kraft, biotech luminaries Martine Rothblatt, and RJ Kirk, and acclaimed business management gurus Tom Peters and Gary Hamel.
About ARHT Media
ARHT Media Inc. creates HumaGrams™, the most believable and interactive human holograms. HumaGrams™ are generated using our patent-pending Augmented Reality Holographic Technology (ARHT™), which is a scalable, repeatable and transportable form of 3D without the use of special glasses. This unique platform makes it possible for people to engage with our HumaGrams™, opening up a wide range of applications from interactive retail displays, tradeshow booths, presentations, live shows and concerts. The various applications can then be integrated into multiple forms of proximity and mobile marketing tactics to connect with an audience, drive sales efforts and create memorable experiences.
ARHT Media Inc. was co-founded in 2012, by Rene Bharti (Chairman), and entertainer Paul Anka (Chairman, Board of Advisors). The company is supported by a diverse and seasoned Management team spearheaded by its CEO Paul Duffy, a global entrepreneur and creator of the Digital Human Experience in online, mobile and holographic communications. ARHT’s team brings decades of experience from fields including entertainment, technology, marketing and finance. Advisors to the company include the likes of Larry King, Jason Bateman, Richard “Skip” Bronson, Michael Bublé, Carlos Slim, Irving Azoff and Kevin O’Leary.
ARHT Media trades under the symbol ART on the Toronto Venture Stock Exchange and the OTCQB Exchange under the symbol ARHTF.
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Managing Director – Strategic Development
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, statements with respect to ARHT’s Strategic partnership with Klick Inc.; the company’s technology; the potential uses for the company’s technology; the ability of the company to monetize the HumaGram™ technology; and how the company’s technology will impact education and speaking marketplace. Generally, forward looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.
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