Strategic partnership ensures Eyellusion’s premium hologram content brings unforgettable concert experiences to live music fans around the world
LOS ANGELES & TORONTO, ON (AUGUST 8, 2016) – ARHT Media Inc. (TSX.V: ART) and Eyellusion, LLC, a hologram entertainment company focused on the live music market, today announced a strategic partnership that makes ARHT Media the preferred hologram projection partner of Eyellusion. ARHT Media’s patented hologram display technology will be used to project Eyellusion’s premium hologram content for concerts in venues around the world. As part of the deal, ARHT Media projected Eyellusion’s ground-breaking Ronnie James Dio hologram to more than 75,000 screaming fans to close the Wacken Open Air metal festival held this past weekend in Germany.
Eyellusion is an end-to-end hologram production company specializing in hologram creation for both established and emerging artists across rock, country, pop, EDM and more. The company’s leadership team includes music industry vets that bring deep expertise across live show creation, global booking and touring. Eyellusion is targeting a major market opportunity to expand how artists reach fans as live shows continue to be a strong source of total revenues. Its hologram creation capabilities span live streaming to full digital recreation, raising the bar for content quality and authenticity.
“Eyellusion’s work with artists is rooted in the philosophy that every measure must be taken to create a premium product that will excite fans, ignite their live music passion and make them want to come back for more,” said Jeff Pezzuti, CEO of Eyellusion. “The time and planning that we put into creating our holograms is substantial, so when show time comes, it is critical that we have a partner that is equally focused on delivering the best experience. ARHT Media’s commitment to high quality and continued work to push the boundaries of what is possible in hologram projection makes the company an ideal partner for Eyellusion and its clients.”
ARHT Media’s unique and globally-patented holographic solution can support a wide range of applications, from interactive retail displays and tradeshow booths to presentations, live shows and concerts.
ARHT Media Entertainment president, Rene Bharti states, “Working with Eyellusion to give the Wacken audience a chance to see Ronnie James Dio reunited with the Dio band via hologram was an incredible experience that has left fans buzzing about what’s next. ARHT Media is already working with Eyellusion on scoping out future deals in the pipeline and looks forward to a continued fruitful relationship as we help to change the concert experience forever for artists and fans alike.”
About Eyellusion, LLC
Eyellusion is a hologram entertainment company focused on the live music market. The company addresses full end-to-end hologram production needs, from live streaming to full digital creation. As music industry business models evolve, Eyellusion is working with a fast-growing roster of top artists to open up new revenue streams, expand touring capabilities and meet fan demand. The Eyellusion team brings decades of global music industry and live touring experience, combining deep expertise with cutting-edge production and hologram display capabilities. Eyellusion is based in New York with offices in Los Angeles. For more information, visit www.eyellusionlive.com.
About ARHT Media
ARHT Media Inc. creates HumaGrams™, the most believable and interactive human holograms. HumaGrams™ are generated using our patent-pending Augmented Reality Holographic Technology (ARHT™), which is a scalable, repeatable and transportable form of 3D without the use of special glasses. This unique platform makes it possible for people to engage with our HumaGrams™, opening up a wide range of applications from interactive retail displays, tradeshow booths, presentations, live shows and concerts. The various applications can then be integrated into multiple forms of proximity and mobile marketing tactics to connect with an audience, drive sales efforts and create memorable experiences.
ARHT Media Inc. was co-founded in 2012, by Rene Bharti (Chairman), and entertainer Paul Anka (Chairman, Board of Advisors). The company is supported by a diverse and seasoned Management team spearheaded by its CEO Paul Duffy, a global entrepreneur and creator of the Digital Human Experience in online, mobile and holographic communications. ARHT’s team brings decades of experience from fields including entertainment, technology, marketing and finance. Advisors to the company include the likes of Larry King, Jason Bateman, Richard “Skip” Bronson, Michael Bublé, Carlos Slim, Irving Azoff and Kevin O’Leary.
ARHT Media trades under the symbol ART on the Toronto Venture Stock Exchange and the OTCQB Exchange under the symbol ARHTF.
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For more information, please visit www.arhtmedia.com or contact investor relations:
Investor Relations, Pinnacle Capital Markets Ltd.
Lizzie Grubman PR for ARHT Media
Brian Baumley for Eyellusion
BLB Communications, LLC
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, the company’s technology; the strategic partnership with Eyellusion and the potential of the partnership; the potential uses for the company’s technology; the ability of the company to monetize the HumaGram™ technology; and how the company’s technology will impact education and speaking marketplace. Generally, forward looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.
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