April 11, 2016 – Toronto, Ontario
ARHT Media Inc. (the “Company” or “ARHT”) (TSX.V: ART; OTCQB: ARHTF) is pleased to announce that it has secured the exclusive digital rights to Christopher Wallace, also known as “Notorious B.I.G.”. The agreement will allow ARHT to create a hologram, or Humagram™, of Notorious B.I.G. for a variety of purposes such as arena appearances, stage shows, concerts and various media campaigns.
Notorious B.I.G. is one of the greatest and most influential rappers of all time. His career spanned over a decade and produced platinum and diamond selling albums, with his double-disc set Life After Death reaching number 1 on the U.S. album charts. He has sold over 17 million albums in the United States alone. Over the length of his career he has worked with some of the biggest names in music history such as Sean “Puffy” Combs, Jay-Z, Busta Rhymes and Faith Evans.
The estate of Notorious B.I.G. is managed by ByStorm Entertainment, in conjunction with Faith Evans, and Voletta Wallace, mother of Notorious B.I.G. Its legal affairs are handled by Julian Petty of Nixon Peabody LLP.
“This project has been a long-time coming, and it is very special to me. Words can’t even capture how elated I am for the world to finally see my son again on stage and beyond,” said Ms. Wallace. “Christopher’s impact and legacy will not only live through his past work, but also the new experiences which have been made possible through ARHT Media.”
“After seeing all the technologies out there, I realized right away that ARHT Media would be the best partner to bring back Notorious B.I.G.,” Faith Evans states. “I look forward to continue working with them and presenting the world with his Humagram™ in both video and stage format, through the release of my album The King & I.”
“The beauty of technology is that it’s limitless and ARHT Media’s cutting edge platform boldly stands out as truth in that testament,” said Wayne Barrow. “I’m proud to be a part of their platform launch with the Late Great Notorious B.I.G’s Humagram™ as we find creative and innovative ways to continue to enhance his timeless Legacy”.
ARHT is a cutting edge technology company that is able to provide the world’s most photo-realistic human holograms. They are capable of delivering a truly unique and immersive 3D interactive experience, brought to life through its smARHT Platform. ARHT has innovated the hologram market by shifting away from the old technique of Pepper’s Ghost used by the competition, to a more cost effective and innovative patented technology.
“We are very proud to be working with Faith Evans, Ms. Wallace & Bystorm Entertainment, and are privileged to be working with one of the greatest rappers of all time,” ARHT Media founder and chairman Rene Bharti states. “Notorious B.I.G. is as prevalent as ever, and we believe that there is a huge opportunity to place his Humagram™ in a variety of shows and other opportunities. We are very excited to enter the entertainment space with such an icon as Notorious B.I.G.”
“We are honored to have the opportunity to showcase the world’s leading holographic platform, with a legend such as Notorious B.I.G.,” Paul Duffy, ARHT Media CEO states. “We are confident we will display a groundbreaking Humagram™ for the world to see in the very near future.”
About Bystorm Entertainment
Bystorm Entertainment is the brainchild of Mark Pitts & Wayne Barrow. Mark Pitts is the co-founder of Bad Boy Records, along with Sean “Puffy” Combs. Bystorm currently manages and has relationships with Miguel, Notorious B.I.G., Usher, Chris Brown & others. Bystorm Entertainment, along with Faith Evans and Ms. Wallace, manage the estate of the late Notorious B.I.G.
About ARHT Media
ARHT Media Inc. creates HumaGrams™, the most believable and interactive human holograms. HumaGrams™ are generated using patent-pending Augmented Reality Holographic Technology (ARHT™), which is a scalable, repeatable and transportable form of 3D without the use of special glasses. This unique platform makes it possible for people to engage with HumaGrams™, opening up a wide range of applications from interactive retail displays, tradeshow booths, presentations, live shows and concerts. The various applications can be integrated into multiple forms of proximity and mobile marketing tactics to connect with an audience, drive sales efforts and create memorable experiences.
ARHT Media Inc. was co-founded in 2012, by Rene Bharti (Chairman), and entertainer Paul Anka (Chairman, Board of Advisors). The Company is supported by a diverse and seasoned management team spearheaded by its CEO Paul Duffy, a global entrepreneur and creator of the Digital Human Experience in online, mobile and holographic communications. The ARHT team brings decades of experience from fields including entertainment, technology, marketing and finance. Advisors to the Company include the likes of Larry King, Jason Bateman, Richard “Skip” Bronson, Michael Bublé, Carlos Slim, Irving Azoff, Dr. Simon Leung and Kevin O’Leary.
ARHT Media trades under the symbol ART on the Toronto Venture Stock Exchange and the OTCQB Exchange under the symbol ARHTF.
Investor Relations, Pinnacle Capital Markets Ltd.
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This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, statements with respect to the exclusive digital rights to Christopher Wallace; the impact the exclusive rights will have on the Company; and uses of the digital rights. Generally, forward looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.
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