Friday, May 12th 2017 proved to be another tremendous milestone for ARHT Media as the company helped Audi announce the upcoming 2017 Audi Cup using their holographic telepresence technology, bringing together coaches from three of the teams that will participate in the tournament this year.
Jürgen Klopp, manager for Liverpool FC based in the UK, and Diego Simeone, manager for Atlético Madrid based in Spain, appeared in Munich as HumaGrams to join Carlo Ancelotti, manager of Bayern Munich who was there in person.
This was the first time ever holograms were used in a sports press conference that saw our world-class technology being utilized by one of the most well-known brands in the world to bring together three top-class football clubs.
With the help of ARHT’s Augmented Reality Holographic Telepresence platform, “Jürgen Klopp and Diego Simeone saved a total of 5,300 kilometres of air travel and some 15 hours of travel time.” Stated Audi in the press release that followed the event. The coaches were able to answer questions from reporters and were also able to talk to each other live and in real-time. Further proof that ARHT’s patented holographic telepresence is the most unique and immersive holographic technology in the world.
Since 2009 top teams meet in Munich for the biennial Audi Cup in Munich’s Allianz Arena during the summer break in football. Since then the tournament has always been one of the most important and most prestigious competitions in pre-season football. The Audi Cup has always provided high-class performance not only in sport but also in the development of technological innovations. ARHT Media’s Holographic Telepresence technology was a clear indication of this and regarded as a great success that set the trend for further events like this to come in the future.
The Technology Behind The Holographic Press Conference
Watch The Full Press Conference
aAudi Cup press conferenceTime to reveal some exciting summer plans… ⚽ #AudiCup
Posted by Liverpool FC on Friday, May 12, 2017
Images From The Press Event
The Buzz On Social Media
Jürgen Klopp as you’ve never seen him before… 😱
— Liverpool FC (@LFC) May 12, 2017
— Cristian Nyari (@Cnyari) May 12, 2017
— FC Bayern English (@FCBayernEN) May 12, 2017
A press conference ahead of the Audi Cup this summer saw Klopp, Simeone and Ancelotti attending via live 3D holographic transmission. pic.twitter.com/1hHFmVaUOL
— Viktor Fagerström (@ViktorFagerLFC) May 12, 2017
More info on the #AudiCup 2017!
— FC Bayern US (@FCBayernUS) May 12, 2017
— SportTechie (@SportTechie) May 12, 2017